Would you bet your brand’s money on TV ads or Print?

Back when the newly-developed metrosexual advertising landscape was evolving at Madison Avenue New York, print advertising was ‘all the rage’. There was a very specific reason for centennial media agencies to switch to print ad volumes for their clients – newspapers and magazines gave them access into people’s lives, as opposed to huge billboards on…

How To Dazzle Viewers With Your First TV Ad

Congratulations! You’ve just taken the first step towards TV advertising. You see, unlike what most advertisers believe, a good campaign on TV doesn’t begin and end with a lot of money in the bank, or a huge marketing budget – it begins when you start asking the right questions.   Like us, you too have…

TV advertising 101 – Everything you need to know

How many times have you seen an ad on YouTube, or on your mobile device, and thought that it could’ve worked well on TV too?   The biggest reason why consumer-friendly brands usually shy away from TV advertising today, is a lack of knowledge about how TV ad-spots (secondages) can be acquired and used. Not…

How to choose the perfect cloud playout

When implemented by experts the cloud playout can indeed offer significant benefits to TV networks. However, to maximize their gains TV networks need to carefully examine the cloud playout service offering. How well the playout vendor answers security and administrative concerns can be a good way to judge the solution. Here are the top five…

A year of Reimagination: Snapshot of Amagi 2016’s journey

Yes, it’s time for us to bid adieu to 2016 and welcome a brand-new year with fresh thoughts generating loads of positivity. The year 2016 would go down as the defining year for Amagi with promising product launches and key strategic partnership announcements.  A year of reimagination indeed. Product Launches Amagi has had two major…

AMAGI RAISES US $35 MILLION SERIES D ROUND FUNDING

We recently announced our funding as we raised US$35 million from Emerald Media and Premji Invest, the investment arm of Azim Premji in a combination of primary and secondary series D funding. Emerald Media is backed by global private equity (PE) major KKR and invests in the fast-growing media and entertainment companies in Asia. Prior…

Why is Demonetization blessing in disguise for advertising sector?

Demonetization has hit the common man’s purse thereby hurting many Indian retailers and brands. With a daily withdrawal limit of Rs. 2,500 there is only so much that an average Indian could buy in the cash market. In India, over 86% of transactions still happen in cash. There are signs that consumption is down and…

Amagi wins Frost & Sullivan’s Cloud Broadcast Company of the Year, India

On the note of winning the prestigious Frost & Sullivan award,  a Q&A interview with Sanjay Kirimanjeshwar, Head of Global Marketing Amagi was recently named “Broadcast Company of the Year 2016-India” by Frost and Sullivan for cloud-based TV broadcast services. Tell us more about this award. Frost & Sullivan Awards is a global program that…

Breaking the redundancy loop with cloud based disaster recovery

The world is moving away from downloading. Streaming music, and videos have become the norm with a whopping 45% increase in streaming revenues. Our emails, contacts, schedule, our neighbor’s dog, everything is on cloud. It’s just convenient this way, with lesser chances of losing out on any of our content. Yet, when it comes to…

Can TV match binge-watching capabilities of Netflix?

As per a 2016 Nielsen survey, two third of global SVOD viewers watch multiple episodes in a single sitting, highlighting the growing trend of binge watching. Epic small screen sagas such as Game of Thrones are further driving the trend, and new age platforms like Netflix are simply fulfilling the need even more. So apart…

IBC 2016 preview: State of broadcast and what to expect from Amagi

There couldn’t be a better time to discuss broadcast industry trends and predictions, with IBC just a few hours away. As per a 2016 Nielsen survey, the audience prefer watching videos through Video-On-Demand (VOD) platforms due to the personalization options. Clearly, content personalization has emerged as a bigger theme when it comes to broadcast. With…