The Convergence of TV & Digital (Unfolding another era in M&E)

Several new TV channel launches, new audience measurement systems for television, digitization of cable households, the steady growth of TV, radio’s exceptional performance, the sudden proliferation of content-on-demand with channels launching their own OTT platforms, the list goes on! These were just some of the key milestones of the Media and Entertainment industry in 2015….

Amagi’s New Website Gleams With Video Power

Harness the power of video to communicate, educate and entertain! Amagi’s new website accentuates the power of videos. They say, that the  art of storytelling gets much more compelling when you see a video. Videos possess the ability to invoke emotions and response. Amagi’s core value proposition revolves around bringing disruption in targeted video content delivery…

Ek Lakh Ka Dubsmash

Do you run a business? Your own brand? Or maybe, a startup with a cozy and snuggly office space, living your entrepreneurial dreams and what not? Believe it or not, how much your brand interacts with every consumer around you, matters. TV happens to be a clear winner in terms of providing the highest number…

6 Reasons To Work At Amagi

Are you curious, inspired and passionate? Excellent. Read on, because we’ve listed the top 6 reasons why you’ll find your perfect work-life fit at Amagi. Work Culture From the beginning, we’ve tried to create a culture that encourages employees to imagine, question and innovate. We pride ourselves on being entrepreneurs, determined to change every market…

Bada Socho, TV Socho – Our new TVC (And yeah! We geo-targeted it.)

When we started Amagi, we set out to transform (Reimagine!) an industry which we felt was capable of so much more. TV was the only medium with truly massive reach, but sadly it wasn’t capable of targeting. Even today, it is seen as an expensive medium, digital’s traditional reach-based older sibling, so to speak, and, more importantly, a privilege…

Branding 101 for Start-ups – Distinguishing yourself from competition

Jonas Drüppel, Roland Grenke and Daniel Taschik, founders of Dubsmash (a mobile app that allows you to create selfie videos synced with preselected sound clips), actually failed to deliver their flagship app twice on the iOS platform before finally launching the finished product on 19th November 2014. They soon reached the #1 spot in their…