Why is Demonetization blessing in disguise for advertising sector?

Demonetization has hit the common man’s purse thereby hurting many Indian retailers and brands. With a daily withdrawal limit of Rs. 2,500 there is only so much that an average Indian could buy in the cash market. In India, over 86% of transactions still happen in cash. There are signs that consumption is down and…

Breaking the redundancy loop with cloud based disaster recovery

The world is moving away from downloading. Streaming music, and videos have become the norm with a whopping 45% increase in streaming revenues. Our emails, contacts, schedule, our neighbor’s dog, everything is on cloud. It’s just convenient this way, with lesser chances of losing out on any of our content. Yet, when it comes to…

Media Relations – Highlights from May

The month of May had a fantastic start with a standalone article about Amagi in a leading financial publication – Mint. The article was a result of two telephonic interviews with our Co-Founder Baskar, by Shuchi Bansal (National Advertising & Marketing Editor at Mint). This article was an achievement by preceding standards, as the team had been pursuing an…

The Convergence of TV & Digital (Unfolding another era in M&E)

Several new TV channel launches, new audience measurement systems for television, digitization of cable households, the steady growth of TV, radio’s exceptional performance, the sudden proliferation of content-on-demand with channels launching their own OTT platforms, the list goes on! These were just some of the key milestones of the Media and Entertainment industry in 2015….

Unfolding The TV Ad-Tech Revolution

The TV  business is going through a fundamental metamorphosis worldwide. The art of storytelling in video continues to be, and will remain a dominant form of entertainment. Almost simultaneously, the  underlying business models, technology and operating methods are changing to adapt to a whole new world of globalized content distribution, matching speed with our changing behavior of consuming video…

Amagi’s New Website Gleams With Video Power

Harness the power of video to communicate, educate and entertain! Amagi’s new website accentuates the power of videos. They say, that the  art of storytelling gets much more compelling when you see a video. Videos possess the ability to invoke emotions and response. Amagi’s core value proposition revolves around bringing disruption in targeted video content delivery…

As We Live And Breathe

Earlier this month, an idea sprung up within the female professional community at Amagi. This was right around March 8th – otherwise known as International Women’s Day. I started contemplating about what to do on this special day. Some exciting ideas whizzed past me – why not pamper myself at a Spa (which I think I am…

Ek Lakh Ka Dubsmash

Do you run a business? Your own brand? Or maybe, a startup with a cozy and snuggly office space, living your entrepreneurial dreams and what not? Believe it or not, how much your brand interacts with every consumer around you, matters. TV happens to be a clear winner in terms of providing the highest number…

6 Reasons To Work At Amagi

Are you curious, inspired and passionate? Excellent. Read on, because we’ve listed the top 6 reasons why you’ll find your perfect work-life fit at Amagi. Work Culture From the beginning, we’ve tried to create a culture that encourages employees to imagine, question and innovate. We pride ourselves on being entrepreneurs, determined to change every market…

Bada Socho, TV Socho – Our new TVC (And yeah! We geo-targeted it.)

When we started Amagi, we set out to transform (Reimagine!) an industry which we felt was capable of so much more. TV was the only medium with truly massive reach, but sadly it wasn’t capable of targeting. Even today, it is seen as an expensive medium, digital’s traditional reach-based older sibling, so to speak, and, more importantly, a privilege…

From Baskar’s Desk: A Year of Change

And, 2015 has come to an end! What an incredible year it has been. We thought it’d be a good idea to take some time and reflect on our journey this year. Some very important moments, like raising funds from Mayfield and PremjiInvest which fuelled our growth, and other heartwarming and satisfying moments like winning…