A year of Reimagination: Snapshot of Amagi 2016’s journey

Yes, it’s time for us to bid adieu to 2016 and welcome a brand-new year with fresh thoughts generating loads of positivity. The year 2016 would go down as the defining year for Amagi with promising product launches and key strategic partnership announcements.  A year of reimagination indeed. Product Launches Amagi has had two major…

AMAGI RAISES US $35 MILLION SERIES D ROUND FUNDING

We recently announced our funding as we raised US$35 million from Emerald Media and Premji Invest, the investment arm of Azim Premji in a combination of primary and secondary series D funding. Emerald Media is backed by global private equity (PE) major KKR and invests in the fast-growing media and entertainment companies in Asia. Prior…

Amagi wins Frost & Sullivan’s Cloud Broadcast Company of the Year, India

On the note of winning the prestigious Frost & Sullivan award,  a Q&A interview with Sanjay Kirimanjeshwar, Head of Global Marketing Amagi was recently named “Broadcast Company of the Year 2016-India” by Frost and Sullivan for cloud-based TV broadcast services. Tell us more about this award. Frost & Sullivan Awards is a global program that…

TV League Weekly – Times NOW leads the pack!

‘TV League Weekly’ tracks the top advertisers, channels and shows weekly, and presents the same in an easy-to-read format. This week’s TV League covers the Top News Channels, across English and Hindi primary audiences. A quick look reveals that Times NOW is leading the bunch in the English News category, although English languag advertising seems to…

Because it begins with one thought! #BadaSocho

Just last year (August, 13th 2015 to be precise), I was attending one of the most coveted award ceremonies in India, witnessing some of India’s most iconic brands get honored for who they are. All the consumer goliaths were present, including Amul, Colgate, Maggie, Tata Motors, Mahindra, Hero Motor Corp, Cadbury’s, Fair& Lovely, Brooke Bond, Infosys…

Putting broadcast on cloud nine with Amagi and AWS

Amagi and Amazon AWS demonstrate why Cloud is a viable alternative to traditional broadcast models, and a future-ready technology for TV broadcasting. At the Amazon AWS Partner Summit held earlier this month in Bangalore, Amagi was recognized as the Regional Rising Star in the Southern Region. The award not only celebrates the significant Year Over…

Doosra – Revisiting TV Ad Spends from IPL 2016

‘Doosra’ tracks ad spends in the consumer brands sector, demarcating the top advertisers and categories in various viewership segments. ‘Doosra’ is backed by TAM Adex Data. The IPL season may be behind us already, but a quick analysis of the advertorial behaviour of various big brands, reveals the general spend-trends. Here’s a look at the same. The…

Want to advertise in Delhi? Here’s a cracker campaign concept!

When my colleague Sumit and I were asked to make travel plans to Delhi last month, we were faced with the incredibly tough choice of packing a viable travel wardrobe. Us Bangalore boys have this thing about reading into the national weather temperament based on the conditions here in Silicon City. And June? Well, June…

Ad spends of national brands on regional channels – An Overview

Twenty-three official languages and more than seven hundred dialects place India right at the top of the international linguistic diversity index (LDI). With such diversity in language, our varied affinity towards food, entertainment and lifestyle is only natural. Evaluating this diversity in terms of televised outreach, we have almost 885 channels licensed to operate as…

Best TV Campaigns: Iconic televised commercial campaigns that left a mark

Powered by Amagi and AFAQs, ‘Best TV Campaigns’ is a fornightly report on the best televised advertisements from around the nation. An average individual is exposed to tons of television advertisements on any given day. However, only a few of them manage to capture our attention, and linger in our minds. They’re either extremely funny…

Introducing ‘Doosra’ for TV AD Spends

‘Doosra’ tracks ad spends in the consumer brands sector, demarcating the top advertisers and categories in various viewership segments. ‘Doosra’ is backed by TAM Adex Data. Summer is here, and it’s getting hotter than ever! While April used to be a predominantly dud season for the advertising industry, IPL 2016 & the hot weather seem to have rekindled…