TV advertising 101 – Everything you need to know

How many times have you seen an ad on YouTube, or on your mobile device, and thought that it could’ve worked well on TV too?   The biggest reason why consumer-friendly brands usually shy away from TV advertising today, is a lack of knowledge about how TV ad-spots (secondages) can be acquired and used. Not…

A year of Reimagination: Snapshot of Amagi 2016’s journey

Yes, it’s time for us to bid adieu to 2016 and welcome a brand-new year with fresh thoughts generating loads of positivity. The year 2016 would go down as the defining year for Amagi with promising product launches and key strategic partnership announcements.  A year of reimagination indeed. Product Launches Amagi has had two major…

AMAGI RAISES US $35 MILLION SERIES D ROUND FUNDING

We recently announced our funding as we raised US$35 million from Emerald Media and Premji Invest, the investment arm of Azim Premji in a combination of primary and secondary series D funding. Emerald Media is backed by global private equity (PE) major KKR and invests in the fast-growing media and entertainment companies in Asia. Prior…

Because it begins with one thought! #BadaSocho

Just last year (August, 13th 2015 to be precise), I was attending one of the most coveted award ceremonies in India, witnessing some of India’s most iconic brands get honored for who they are. All the consumer goliaths were present, including Amul, Colgate, Maggie, Tata Motors, Mahindra, Hero Motor Corp, Cadbury’s, Fair& Lovely, Brooke Bond, Infosys…

Doosra – Revisiting TV Ad Spends from IPL 2016

‘Doosra’ tracks ad spends in the consumer brands sector, demarcating the top advertisers and categories in various viewership segments. ‘Doosra’ is backed by TAM Adex Data. The IPL season may be behind us already, but a quick analysis of the advertorial behaviour of various big brands, reveals the general spend-trends. Here’s a look at the same. The…

Want to advertise in Delhi? Here’s a cracker campaign concept!

When my colleague Sumit and I were asked to make travel plans to Delhi last month, we were faced with the incredibly tough choice of packing a viable travel wardrobe. Us Bangalore boys have this thing about reading into the national weather temperament based on the conditions here in Silicon City. And June? Well, June…

Best TV Campaigns: Iconic televised commercial campaigns that left a mark

Powered by Amagi and AFAQs, ‘Best TV Campaigns’ is a fornightly report on the best televised advertisements from around the nation. An average individual is exposed to tons of television advertisements on any given day. However, only a few of them manage to capture our attention, and linger in our minds. They’re either extremely funny…

Introducing ‘Doosra’ for TV AD Spends

‘Doosra’ tracks ad spends in the consumer brands sector, demarcating the top advertisers and categories in various viewership segments. ‘Doosra’ is backed by TAM Adex Data. Summer is here, and it’s getting hotter than ever! While April used to be a predominantly dud season for the advertising industry, IPL 2016 & the hot weather seem to have rekindled…

Building an effective publicity regime for the Amagi brand

The PR machinery of Amagi’s marketing team has witnessed a great deal of hustle this month, ranging from a slew of press releases, media interactions and newsletters, to new frontiers in content creation. This month, there were major announcements in the media for Amagi. Our partnership with Times Network was a strategic move to scale…

Branding 101 for Start-ups – Distinguishing yourself from competition

Jonas Drüppel, Roland Grenke and Daniel Taschik, founders of Dubsmash (a mobile app that allows you to create selfie videos synced with preselected sound clips), actually failed to deliver their flagship app twice on the iOS platform before finally launching the finished product on 19th November 2014. They soon reached the #1 spot in their…