Amagi is a global media technology company that is rapidly rearranging the TV broadcasting industry value chain, with a mission to make cloud-enabled TV broadcasting, targeted content delivery and advertising the new norm.
Founded in 2008, Amagi uses cloud-based technologies to create a reliable, scalable, and cost-effective alternative to traditional satellite TV broadcast infrastructure. We offer channel origination, regionalization and Ad monetization services, platforms, and products for TV networks worldwide without having to set up new satellite feeds.
Amagi has also established itself as the largest Ad network in India selling over 30 million Ad seconds . Using its patented content watermarking technology, Amagi replaces Ad spots at hundreds of headends to cater to a growing market of regional advertisers. Amagi is expanding its Ad-insertion network to other countries to enable advertisers reach out to their target audience better at significantly lower costs.
Originally incubated in NSRCEL at the Indian Institute of Management, Bangalore, Amagi today works with both large and niche TV networks such as Zee TV, ETV, Viacom 18, Horse & Country TV, AMC Network, and Bloomberg TV to name a few. Amagi has installed over 1,000 of its edge servers in more than 10 countries across the world solving complex challenges of channel playout, content regulations and licensing, and changing viewer preferences.
Over 2,000 brands including Unilever, GSK, P&G, Pepsi, Ponds, Dabur, and ICICI use Amagi’s Ad Network and targeted advertising platform to reach their regional audience on national channels.
Amagi is headquartered in Bangalore with global sales offices in London, Singapore and Tokyo. Amagi’s investors include Nadathur Group and Mayfield Fund.
For more info, please visit http://www.amagi.com