Powered by Amagi and AFAQs, ‘Best TV Campaigns’ is a fornightly report on the best televised advertisements from around the nation.
An average individual is exposed to tons of television advertisements on any given day. However, only a few of them manage to capture our attention, and linger in our minds. They’re either extremely funny or satirical, or make us relate to the advertorial characters in vivid detail.
Amagi, in association with afaqs, is pleased to present the best TV campaigns that have managed to capture our attention with their witty storylines and downright emotional moments.
- Vodafone | Be A Super Brother
Siddarth Banerjee, National Head, Brand communications & Insights, Vodafone India, says “the Vodafone Supernet campaign is built on the idea of #BeSuper where we have shown real consumers of a strong, upgraded, reliable network. Vodafone has invested significantly in improving the quality of its network and the Supernet campaign communicates this via a series of heart-warming films.”
- Sprite | Party Advertisement
Abhijit Datta, Director – Flavors, Coca India & South West Asia, says “today, the deluge of information out there and omni-presence of social media seems to have a flip side – the dire need to project one’s (best) self, continuously and a distorted sense of reality. We wanted to bring the ‘self’ back in the ‘selfie’”
- Vivo | Ranveer Singh
Talking about the campaign, Jerome Chen, DGM, Vivo India, says “This campaign is 360-degree product launch campaign leveraging IPL. Our new TVC, as one of the most important part of the campaign, has been running across genres, regions, and languages on TV and digital platforms, keeping diversity in mind during the season”
- Tata Sky | Active Fitness
Malay Dikshit, Chief communication officer of Tata Sky says “With so many offerings, we wanted each to bring back that joy & romance the couples share. And this TVC is the creative rendition to that.”