TV League Weekly – Sony Max Packs Maximum Punch!

‘TV League Weekly’ tracks the top advertisers, channels and shows weekly, and presents the same in an easy-to-read format.

This week’s TV League covers the Top 5 channels across various genres – Music, GEC, Sports, etc.Siva-Blog-Profile

The dark horse this time around is Sony Max. Backed by IPL-9 viewership ratings, Sony Max is back at the top of the charts. It comes as no surprise that many advertisers, ranging  from FMCG bigwigs to newbies are lining up to get a slice of Sony Max’s IPL ad-spots. IPL 9 has witnessed many new brands advertising for the first time on TV – even titular sponsors.

It’s interesting to note that the ban on  Chennai Super Kings and Rajasthan Royals by the Indian Supreme Court hasn’t deterred major brands from TV advertising. In fact, ad rates have increased by over 15% this year.

The regional goliath Sun TV continues to rule the charts, surpassing most National TV channels.

Under the Hindi GEC segment, the fantasy-fiction soap opera Naagin continues to attract viewers,  and has definitely helped Colors (Viacom18) in retaining the top spot. Kumkum Bhagya is the top show on Zee TV.

Discovery Channel, Mastii, Sony SIX, Times Now & Colors are at the top the charts in their respective categories.

The complete report is attached below.

Amagi TV League Weekly - 1


For feedback on this report, please drop a line to

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s