TV advertising 101 – Everything you need to know

How many times have you seen an ad on YouTube, or on your mobile device, and thought that it could’ve worked well on TV too?   The biggest reason why consumer-friendly brands usually shy away from TV advertising today, is a lack of knowledge about how TV ad-spots (secondages) can be acquired and used. Not…

Breaking the redundancy loop with cloud based disaster recovery

The world is moving away from downloading. Streaming music, and videos have become the norm with a whopping 45% increase in streaming revenues. Our emails, contacts, schedule, our neighbor’s dog, everything is on cloud. It’s just convenient this way, with lesser chances of losing out on any of our content. Yet, when it comes to…

Can TV match binge-watching capabilities of Netflix?

As per a 2016 Nielsen survey, two third of global SVOD viewers watch multiple episodes in a single sitting, highlighting the growing trend of binge watching. Epic small screen sagas such as Game of Thrones are further driving the trend, and new age platforms like Netflix are simply fulfilling the need even more. So apart…

IBC 2016 preview: State of broadcast and what to expect from Amagi

There couldn’t be a better time to discuss broadcast industry trends and predictions, with IBC just a few hours away. As per a 2016 Nielsen survey, the audience prefer watching videos through Video-On-Demand (VOD) platforms due to the personalization options. Clearly, content personalization has emerged as a bigger theme when it comes to broadcast. With…

TV League Weekly – Times NOW leads the pack!

‘TV League Weekly’ tracks the top advertisers, channels and shows weekly, and presents the same in an easy-to-read format. This week’s TV League covers the Top News Channels, across English and Hindi primary audiences. A quick look reveals that Times NOW is leading the bunch in the English News category, although English languag advertising seems to…

Why just shutting down KA Torrents won’t stop TV cord-cutting in USA

It’s official, Kick Ass torrents is down, with founder nabbed by the US government officials. But American TV networks would be a bit premature in celebrating this, considering that piracy is not the only issue that is leading more people to get rid of cable TV. The real reason why so many people are cutting…

Because it begins with one thought! #BadaSocho

Just last year (August, 13th 2015 to be precise), I was attending one of the most coveted award ceremonies in India, witnessing some of India’s most iconic brands get honored for who they are. All the consumer goliaths were present, including Amul, Colgate, Maggie, Tata Motors, Mahindra, Hero Motor Corp, Cadbury’s, Fair& Lovely, Brooke Bond, Infosys…

Putting broadcast on cloud nine with Amagi and AWS

Amagi and Amazon AWS demonstrate why Cloud is a viable alternative to traditional broadcast models, and a future-ready technology for TV broadcasting. At the Amazon AWS Partner Summit held earlier this month in Bangalore, Amagi was recognized as the Regional Rising Star in the Southern Region. The award not only celebrates the significant Year Over…

Five crazy predictions for Pokemon Go

It’s raining Pokemons everywhere! Is this the moment when we finally evolve from human beings to Pokemon catchers? We will soon find out. In the meantime, here are five crazy things that might happen if the Pokemon craze continues. 1. First rule of the Pokemon club is… Forget bar-fights, we might soon have Pokemon clubs…

Doosra – Revisiting TV Ad Spends from IPL 2016

‘Doosra’ tracks ad spends in the consumer brands sector, demarcating the top advertisers and categories in various viewership segments. ‘Doosra’ is backed by TAM Adex Data. The IPL season may be behind us already, but a quick analysis of the advertorial behaviour of various big brands, reveals the general spend-trends. Here’s a look at the same. The…