This Dusherra, let Reality win over Myth

6 Killer Myth’s preventing your brand to get on TV Advertising “Navratri, Dusherra or Durga Puja, call it by the name or puranas you wish, but they all have the same meaning, the win of good over evil. Be it Ravana or Mahishasura the deed of evil does not last too long in front of…

One Fine Day – Brand Story 1 – Lawreto

We decided that we expand our enterprise and take them across markets. After all, brand perception matters, right? So, there was it…We started exploring our avenues, discussed with various advertising and media planners to take us beyond and did some internal research. Radio, Hoardings and other mass media were there but with an increase in…

5 reasons to advertise this Ganesha Chaturthi, in 5 easy steps

Ganesha, the name is synonymous across India and Hinduism. It’s the name first recited at the commencement of every pooja or ceremony. Such is the might and belief of Ganesha a.k.a Vinayaka a.k.a Ganapati. This Ganesha Chaturthi, Amagi MIX gives you 5 reasons to advertise your brand on television, with avenues, like never seen ever:…

This Monsoon, take your brands where your customers are…

The rains are finally here, and so is the time of the year when you and your loved ones sit, relax and enjoy those family tea and television together. Just like those years when you used to sit with your parents and enjoy your favourite Jungle book, Chandrakanta, Shaktimaan, Mahabharata on television. To make things…

Would you bet your brand’s money on TV ads or Print?

Back when the newly-developed metrosexual advertising landscape was evolving at Madison Avenue New York, print advertising was ‘all the rage’. There was a very specific reason for centennial media agencies to switch to print ad volumes for their clients – newspapers and magazines gave them access into people’s lives, as opposed to huge billboards on…

TV advertising 101 – Everything you need to know

How many times have you seen an ad on YouTube, or on your mobile device, and thought that it could’ve worked well on TV too?   The biggest reason why consumer-friendly brands usually shy away from TV advertising today, is a lack of knowledge about how TV ad-spots (secondages) can be acquired and used. Not…

Doosra – Revisiting TV Ad Spends from IPL 2016

‘Doosra’ tracks ad spends in the consumer brands sector, demarcating the top advertisers and categories in various viewership segments. ‘Doosra’ is backed by TAM Adex Data. The IPL season may be behind us already, but a quick analysis of the advertorial behaviour of various big brands, reveals the general spend-trends. Here’s a look at the same. The…

Want to advertise in Delhi? Here’s a cracker campaign concept!

When my colleague Sumit and I were asked to make travel plans to Delhi last month, we were faced with the incredibly tough choice of packing a viable travel wardrobe. Us Bangalore boys have this thing about reading into the national weather temperament based on the conditions here in Silicon City. And June? Well, June…

Best TV Campaigns: Iconic televised commercial campaigns that left a mark

Powered by Amagi and AFAQs, ‘Best TV Campaigns’ is a fornightly report on the best televised advertisements from around the nation. An average individual is exposed to tons of television advertisements on any given day. However, only a few of them manage to capture our attention, and linger in our minds. They’re either extremely funny…

Introducing ‘Doosra’ for TV AD Spends

‘Doosra’ tracks ad spends in the consumer brands sector, demarcating the top advertisers and categories in various viewership segments. ‘Doosra’ is backed by TAM Adex Data. Summer is here, and it’s getting hotter than ever! While April used to be a predominantly dud season for the advertising industry, IPL 2016 & the hot weather seem to have rekindled…

Did I Grow Up?

Meredith Grey might have donned her life’s hat on backwards, but she definitely managed to capture an entire generation’s imagination in this one line. It’s not ha-ha funny, but funny nevertheless because we technically turned into adults at the age of 18. But the brutal impact of it didn’t really hit you until almost a decade…

Building an effective publicity regime for the Amagi brand

The PR machinery of Amagi’s marketing team has witnessed a great deal of hustle this month, ranging from a slew of press releases, media interactions and newsletters, to new frontiers in content creation. This month, there were major announcements in the media for Amagi. Our partnership with Times Network was a strategic move to scale…