Putting broadcast on cloud nine with Amagi and AWS

Amagi and Amazon AWS demonstrate why Cloud is a viable alternative to traditional broadcast models, and a future-ready technology for TV broadcasting. At the Amazon AWS Partner Summit held earlier this month in Bangalore, Amagi was recognized as the Regional Rising Star in the Southern Region. The award not only celebrates the significant Year Over…

Five crazy predictions for Pokemon Go

It’s raining Pokemons everywhere! Is this the moment when we finally evolve from human beings to Pokemon catchers? We will soon find out. In the meantime, here are five crazy things that might happen if the Pokemon craze continues. 1. First rule of the Pokemon club is… Forget bar-fights, we might soon have Pokemon clubs…

Doosra – Revisiting TV Ad Spends from IPL 2016

‘Doosra’ tracks ad spends in the consumer brands sector, demarcating the top advertisers and categories in various viewership segments. ‘Doosra’ is backed by TAM Adex Data. The IPL season may be behind us already, but a quick analysis of the advertorial behaviour of various big brands, reveals the general spend-trends. Here’s a look at the same. The…

Want to advertise in Delhi? Here’s a cracker campaign concept!

When my colleague Sumit and I were asked to make travel plans to Delhi last month, we were faced with the incredibly tough choice of packing a viable travel wardrobe. Us Bangalore boys have this thing about reading into the national weather temperament based on the conditions here in Silicon City. And June? Well, June…

Media Relations – Highlights from May

The month of May had a fantastic start with a standalone article about Amagi in a leading financial publication – Mint. The article was a result of two telephonic interviews with our Co-Founder Baskar, by Shuchi Bansal (National Advertising & Marketing Editor at Mint). This article was an achievement by preceding standards, as the team had been pursuing an…

Ad spends of national brands on regional channels – An Overview

Twenty-three official languages and more than seven hundred dialects place India right at the top of the international linguistic diversity index (LDI). With such diversity in language, our varied affinity towards food, entertainment and lifestyle is only natural. Evaluating this diversity in terms of televised outreach, we have almost 885 channels licensed to operate as…

From Pencil to Stylus

I come from a town where people go to sleep at 7 PM. Now I live in a city where the night never really gets old. The former is Ooty and the latter, Bangalore. Nestled up in the Nilgiri hills, Ooty is cold throughout the year. The early mornings and evenings are unbearable outdoors, and things…

Server-Side Ad Insertion: Bringing Significant Value to Multiscreen Advertising

Over the last few years, there has been a massive shift from traditional television to multiscreen viewing. In fact, recent research from Digital TV Research found that by 2020, 3.98 billion people will watch video content via a PC or laptop over a fixed broadband connection. As multiscreen television viewing becomes ubiquitous, broadcasters today are…

4 Concept phones that can blow the cellular industry wide open

Mobile phones have zero-to-little shelf-life in emerging markets these days, and the technology behind them gets archaic before you can say ‘app-store’. So it’s pretty much a potential foot-in-mouth gimmick to claim that a certain mobile phone concept will change everything. Yet, as the countdown continues towards another impending Apple WWDC and another keynote and…